Forethought scores $9M Series A in wake of Battlefield win

It’s been a whirlwind few months for Forethought, a startup with a new way of looking at enterprise search that relies on artificial intelligence. In September, the company took home the TechCrunch Disrupt Battlefield trophy in San Francisco, and today it announced a $9 million Series A investment.

It’s pretty easy to connect to the dots between the two events. CEO and co-founder Deon Nicholas said they’ve seen a strong uptick in interest since the win. “Thanks to TechCrunch Disrupt, we have had a lot of things going on including a bunch of new customer interest, but the biggest news is that we’ve raised our $9 million Series A round,” he told TechCrunch.

The investment was led by NEA with K9 Ventures, Village Global and several Angel investors also participating. The Angel crew includes Front CEO Mathilde Collin, Robinhood CEO Vlad Tenev and Learnvest CEO Alexa von Tobel.

Forethought aims to change conventional enterprise search by shifting from the old keyword kind of approach to using artificial intelligence underpinnings to retrieve the correct information from a corpus of documents.

“We don’t work on keywords. You can ask questions without keywords and using synonyms to help understand what you actually mean, we can actually pull out the correct answer [from the content] and deliver it to you,” Nicholas told TechCrunch in September.

He points out that it’s still early days for the company. It had been in stealth for a year before launching at TechCrunch Disrupt in September. Since the event, the three co-founders have brought on six additional employees and they will be looking to hire more in the next year, especially around machine learning and product and UX design.

At launch, they could be embedded in Salesforce and Zendesk, but are looking to expand beyond that.

The company is concentrating on customer service for starters, but with the new money in hand, it intends to begin looking at other areas in the enterprise that could benefit from a smart information retrieval system. “We believe that this can expand beyond customer support to general information retrieval in the enterprise,” Nicholas said.