A newly famous transaction type we need to understand is called the “Initial Coin Offering.” An ICO is akin to an IPO, but in temporal reverse (sort of). Although confusing, it has recently acquired prominence as a favored way to launch a new cryptocurrency. Read More
OpenDoor, Oscar Health, Palantir and now Merlon Intelligence. Bradford Cross, founder of the venture capital firm Data Collective is joining the ranks of VCs who have caught the entrepreneurship bug, abandoning a cushy lifestyle for one with considerably more volatility. His latest startup, Merlon Intelligence, services banks, helping them cut down on risk and put a stop to money laundering. Read More
At Google’s Marketing Next conference in San Francisco, the company announced Unique Reach, a new measurement tool that captures the number of times the same person has seen an ad. Unique Reach can aggregate impressions across devices, campaigns and formats. We have all suffered the pain of seeing the same ad for a BBQ grill we can’t fit in our apartment on our phone, tablet,… Read More
Google is making it easier for IT admins to deploy and manage its Chrome browser in their businesses. The new Chrome Enterprise Bundle for gives admins a single installer for the Chrome browser, the Chrome Legacy Browser Support extension for running the occasional ActiveX widget, and a number of administrative policy templates. With the launch of Chrome 58, Google’s browser now… Read More
Google’s Jamboard is not a kitchen app for curating PB&J recipes – it’s a 55-inch digital whiteboard, with pen and touch input, companion iOS and Android apps, an Nvidia Jetson TX1 processor on board and 4K resolution. The behemoth is an enterprise-focused collaboration tool, that comes in three fun colors and has a stand that looks ripped from a Herman Miller catalog, and… Read More
At Google’s Marketing Next conference, the company is announcing a new beta for Google Attribution, a free tool for examining the role that different marketing strategies play in customer purchasing decisions. Regardless of device or marketing channel, Google wants Attribution to be a home for evaluating marketing campaigns. By creating a tight loop between strategy, ad spend and… Read More
Google is announcing a major update to its store visits measurement tool today at its Google Marketing Next conference. Google has used anonymized location and contextual data since 2014 to estimate brick and mortar store visits spurred by online ads. The company is augmenting its existing models with deep learning to bring insights to even more customers. Omnichannel marketing is as big of… Read More
