Oculus announces a VR subscription service for enterprises

Oculus is getting serious about monetizing VR for enterprise.

The company has previously sold specific business versions of the headsets, but now they’re adding a pricey annual device-management subscription.

Oculus Go for business starts at $599 (64 GB) and the enterprise Oculus Quest starts at $999 (128 GB). These fees include the first year of enterprise device management and support, which goes for $180 per year per device.

Here’s what that fee gets you:

This includes a dedicated software suite offering device setup and management tools, enterprise-grade service and support, and a new user experience customized for business use cases.

The new Oculus for Business launches in the fall.

Facebook Messenger will get desktop apps, co-watching, emoji status

To win chat, Facebook Messenger must be as accessible as SMS, yet more entertaining than Snapchat. Today, Messenger pushes on both fronts with a series of announcements at Facebook’s F8 conference, including that it will launch Mac and PC desktop apps, a faster and smaller mobile app, simultaneous video co-watching and a revamped Friends tab, where friends can use an emoji to tell you what they’re up to or down for.

Facebook is also beefing up its tools for the 40 million active businesses and 300,000 businesses on Messenger, up from 200,000 businesses a year ago. Merchants will be able to let users book appointments at salons and masseuses, collect information with new lead generation chatbot templates and provide customer service to verified customers through authenticated m.me links. Facebook hopes this will boost the app beyond the 20 billion messages sent between people and businesses each month, which is up 10X from December 2017.

“We believe you can build practically any utility on top of messaging,” says Facebook’s head of Messenger Stan Chudnovsky. But he stresses that “All of the engineering behind it is has been redone” to make it more reliable, and to comply with CEO Mark Zuckerberg’s directive to unite the backends of Messenger, WhatsApp and Instagram Direct. “Of course, if we didn’t have to do all that, we’d be able to invest more in utilities. But we feel that utilities will be less functional if we don’t do that work. They need to go hand-in-hand together. Utilities will be more powerful, more functional and more desired if built on top of a system that’s interoperable and end-to-end encrypted.”

Here’s a look at the major Messenger announcements and why they’re important:

Messenger Desktop – A stripped-down version of Messenger focused on chat, audio and video calls will debut later this year. Chudnovsky says it will remove the need to juggle and resize browser tabs by giving you an always-accessible version of Messenger that can replace some of the unofficial knock-offs. Especially as Messenger focuses more on businesses, giving them a dedicated desktop interface could convince them to invest more in lead generation and customer service through Messenger.

Facebook Messenger’s upcoming desktop app

Project Lightspeed – Messenger is reengineering its app to cut 70 mb off its download size so people with low-storage phones don’t have to delete as many photos to install it. In testing, the app can cold start in merely 1.3 seconds, which Chudnovsky says is just 25 percent of where Messenger and many other apps are today. While Facebook already offers Messenger Light for the developing world, making the main app faster for everyone else could help Messenger swoop in and steal users from the status quo of SMS. The Lightspeed update will roll out later this year.

Video Co-Watching – TechCrunch reported in November that Messenger was building a Facebook Watch Party-style experience that would let users pick videos to watch at the same time as a friend, with reaction cams of their faces shown below the video. Now in testing before rolling out later this year, users can pick any Facebook video, invite one or multiple friends and laugh together. Unique capabilities like this could make Messenger more entertaining between utilitarian chat threads and appeal to a younger audience Facebook is at risk of losing.

Watch Videos Together on Messenger

Business Tools – After a rough start to its chatbot program a few years ago, where bots couldn’t figure out users’ open-ended responses, Chudnovsky says the platform is now picking up steam with 300,000 developers on board. One option that’s worked especially well is lead-generation templates, which teach bots to ask people standardized questions to collect contact info or business intent, so Messenger is adding more of those templates with completion reminders and seamless hand-off to a live agent.

To let users interact with appointment-based businesses through a platform they’re already familiar with, Messenger launched a beta program for barbers, dentists and more that will soon open to let any business handle appointment booking through the app. And with new authenticated m.me links, a business can take a logged-in user on their website and pass them to Messenger while still knowing their order history and other info. Getting more businesses hooked on Messenger customer service could be very lucrative down the line.

Appointment booking on Messenger

Close Friends and Emoji Status – Perhaps the most interesting update to Messenger, though, is its upcoming effort to help you make offline plans. Messenger is in the early stages of rebuilding its Friends tab into “Close Friends,” which will host big previews of friends’ Stories, photos shared in your chats, and let people overlay an emoji on their profile pic to show friends what they’re doing. We first reported this “Your Emoji” status update feature was being built a year ago, but it quietly cropped up in the video for Messenger Close Friends. This iteration lets you add an emoji like a home, barbell, low battery or beer mug, plus a short text description, to let friends know you’re back from work, at the gym, might not respond or are interested in getting a drink. These will show up atop the Close Friends tab as well as on location-sharing maps and more once this eventually rolls out.

Messenger’s upcoming Close Friends tab with Your Emoji status

Facebook Messenger is the best poised app to solve the loneliness problem. We often end up by ourselves because we’re not sure which of our friends are free to hang out, and we’re embarrassed to look desperate by constantly reaching out. But with emoji status, Messenger users could quietly signal their intentions without seeming needy. This “what are you doing offline” feature could be a whole social network of its own, as apps like Down To Lunch have tried. But with 1.3 billion users and built-in chat, Messenger has the ubiquity and utility to turn a hope into a hangout.

Docker updates focus on simplifying containerization for developers

Over the last five years, Docker has become synonymous with software containers, but that doesn’t mean every developer understands the technical details of building, managing and deploying them. At DockerCon this week, the company’s customer conference taking place in San Francisco, it announced new tools that have been designed to make it easier for developers, who might not be Docker experts, to work with containers.

As the technology has matured, the company has seen the market broaden, but in order to take advantage of that, it needs to provide a set of tools that make it easier to work with. “We’ve found that customers typically have a small cadre of Docker experts, but there are hundreds, if not thousands, of developers who also want to use Docker. And we reasoned, how can we help them get productive very, very quickly, without them having to become Docker experts,” Scott Johnston, chief product officer at Docker told TechCrunch.

To that end, it announced a Beta of Docker Enterprise 3.0, which includes several key components. For starters, Docker Desktop Enterprise lets IT set up a Docker environment with the kind of security and deployment templates that make sense for each customer. The developers can then pick the templates that make sense for their implementations, while conforming with compliance and governance rules in the company.

“These templates already have IT-approved container images, and have IT-approved configuration settings. And what that means is that IT can provide these templates through these visual tools that allow developers to move fast and choose the ones they want without having go back for approval,” Johnston explained.

The idea is to let the developers concentrate on building applications, and the templates provide all the Docker tooling pre-built and ready to go, so they don’t have to worry about all of that.

Another piece of this is Docker Applications, which allows developers to build complex containerized applications as a single package and deploy them to any infrastructure they wish — on-prem or in the cloud. Five years ago when Docker really got started with containers, they were a simpler idea, often involving just a single one, but as developers broke down those larger applications into microservices, it created a new level of difficulty, especially for operations who had to deploy these increasingly large sets of application containers.

“Operations can now programmatically change the parameters for the containers, depending on the environments without having to go in and change the application. So you can imagine that ability lowers the friction of having to manage all these files in the first place,” he said.

The final piece of that is the orchestration layer and the popular way to handle that today is with Kubernetes. Docker has created its own flavor of Kubernetes, based on the open source tool. Johnston says, as with the other two pieces, the goal here is to take a powerful tool like Kubernetes and reduce the overall complexity associated with running it, while making it fully compatible with a Docker environment.

For that, Docker announced Docker Kubernetes Service (DKS), which has been designed with Docker users in mind including support for Docker Compose, a scripting tool that has been popular with Docker users. While you are free to use any flavor of Kubernetes you wish, Docker is offering DKE as a Docker-friendly version for developers.

All of these components have one thing in common besides being part of Docker Enterprise 3.0. They are trying to reduce the complexity associated with deploying and managing containers and to abstract away the most difficult parts, so that developers can concentrate on developing without having to worry about connecting to the technical underpinnings of building and deploying containers. At the same time, Docker is trying to make it easier for the operations team to manage it all. That is the goal, at least. In the end, DevOps teams will be the final judges on how well Docker has done, once these tools become generally available later this year.

The Docker Enterprise 3.0 Beta will be available later this quarter.

Docker has raised $92 million in new funding

UiPath nabs $568M at a $7B valuation to bring robotic process automation to the front office

Companies are on the hunt for ways to reduce the time and money it costs their employees to perform repetitive tasks, so today a startup that has built a business to capitalize on this is announcing a huge round of funding to double down on the opportunity.

UiPath — a robotic process automation startup originally founded in Romania that uses artificial intelligence and sophisticated scripts to build software to run these tasks — today confirmed that it has closed a Series D round of $568 million at a post-money valuation of $7 billion.

From what we understand, the startup is “close to profitability” and is going to keep growing as a private company. Then, an IPO within the next 12-24 months the “medium term” plan.

“We are at the tipping point. Business leaders everywhere are augmenting their workforces with software robots, rapidly accelerating the digital transformation of their entire business and freeing employees to spend time on more impactful work,” said Daniel Dines, UiPath co-founder and CEO, in a statement. “UiPath is leading this workforce revolution, driven by our core determination to democratize RPA and deliver on our vision of a robot helping every person.”

This latest round of funding is being led by Coatue, with participation from Dragoneer, Wellington, Sands Capital, and funds and accounts advised by T. Rowe Price Associates, Accel, Alphabet’s CapitalG, Sequoia, IVP and Madrona Venture Group.

CFO Marie Myers said in an interview in London that the plan will be to use this funding to expand UiPath’s focus into more front-office and customer-facing areas, such as customer support and sales.

“We want to move into automation into new levels,” she said. “We’re advancing quickly into AI and the cloud, with plans to launch a new AI product in the second half of the year that we believe will demystify it for our users.” The product, she added, will be focused around “drag and drop” architecture and will work both for attended and unattended bots — that is, those that work as assistants to humans, and those that work completely on their own. “Robotics has moved out of the back office and into the front office, and the time is right to move into intelligent automation.”

Today’s news confirms Kate’s report from last month noting that the round was in progress: in the end, the amount UiPath raised was higher than the target amount we’d heard ($400 million), with the valuation on the more “conservative” side (we’d said the valuation would be higher than $7 billion).

“Conservative” is a relative term here. The company has been on a funding tear in the last year, raising $418 million ($153 million at Series A and $265 million at Series B) in the space of 12 months, and seeing its valuation go from a modest $110 million in April 2017 to $7 billion today, just two years later.

Up to now, UiPath has focused on internal and back-office tasks in areas like accounting, human resources paperwork, and claims processing — a booming business that has seen UiPath expand its annual run rate to more than $200 million (versus $150 million six months ago) and its customer base to more than 400,000 people.

Customers today include American Fidelity, BankUnited, CWT (formerly known as Carlson Wagonlit Travel), Duracell, Google, Japan Exchange Group (JPX), LogMeIn, McDonalds, NHS Shared Business Services, Nippon Life Insurance Company, NTT Communications, Orange, Ricoh Company, Ltd., Rogers Communications, Shinsei Bank, Quest Diagnostics, Uber, the US Navy, Voya Financial, Virgin Media, and World Fuel Services.

Moving into more front-office tasks is an ambitious but not surprising leap for UiPath: looking at that customer list, it’s notable that many of these organizations have customer-facing operations, often with their own sets of repetitive processes that are ripe for improving by tapping into the many facets of AI — from computer vision to natural language processing and voice recognition, through to machine learning — alongside other technology.

It also begs the question of what UiPath might look to tackle next. Having customer-facing tools and services is one short leap from building consumer services, an area where the likes of Amazon, Google, Apple and Microsoft are all pushing hard with devices and personal assistant services. (That would indeed open up the competitive landscape quite a lot for UiPath, beyond the list of RPA companies like AutomationAnywhere, Kofax and Blue Prism who are its competitors today.)

Robotics has been given a somewhat bad rap in the world of work: critics worry that they are “taking over all the jobs“, removing humans and their own need to be industrious from the equation; and in the worst-case scenarios, the work of a robot lacks the nuance and sophsitication you get from the human touch.

UiPath and the bigger area of RPA are interesting in this regard: the aim (the stated aim, at least) isn’t to replace people, but to take tasks out of their hands to make it easier for them to focus on the non-repetitive work that “robots” — and in the case of UiPath, software scripts and robots — cannot do.

Indeed, that “future of work” angle is precisely what has attracted investors.

“UiPath is enabling the critical capabilities necessary to advance how companies perform and how employees better spend their time,” said Greg Dunham, vice president at T. Rowe Price Associates, Inc., in a statement. “The industry has achieved rapid growth in such a short time, with UiPath at the head of it, largely due to the fact that RPA is becoming recognized as the paradigm shift needed to drive digital transformation through virtually every single industry in the world.”

As we’ve written before, the company has has been a big hit with investors because of the rapid traction it has seen with enterprise customers.

There is an interesting side story to the funding that speaks to that traction: Myers, the CFO, came to UiPath by way of one of those engagements: she had been a senior finance executive with HP tasked with figuring out how to make some of its accounting more efficient. She issued an RFP for the work, and the only company she thought really addressed the task with a truly tech-first solution, at a very competitive price, was an unlikely startup out of Romania, which turned out to be UiPath. She became one of the company’s first customers, and eventually Dines offered her a job to help build his company to the next level, which she leaped to take.

“UiPath is improving business performance, efficiency and operation in a way we’ve never seen before,” said Philippe Laffont, founder of Coatue Management, in a statement. “The Company’s rapid growth over the last two years is a testament to the fact that UiPath is transforming how companies manage their resources. RPA presents an enormous opportunity for companies around the world who are embracing artificial intelligence, driving a new era of productivity, efficiency and workplace satisfaction.” 

Canonical’s Mark Shuttleworth on dueling open-source foundations

At the Open Infrastructure Summit, which was previously known as the OpenStack Summit, Canonical founder Mark Shuttleworth used his keynote to talk about the state of open-source foundations — and what often feels like the increasing competition between them. “I know for a fact that nobody asked to replace dueling vendors with dueling foundations,” he said. “Nobody asked for that.”

He then put a point on this, saying, “what’s the difference between a vendor that only promotes the ideas that are in its own interest and a foundation that does the same thing. Or worse, a foundation that will only represent projects that it’s paid to represent.”

Somewhat uncharacteristically, Shuttleworth didn’t say which foundations he was talking about, but since there are really only two foundations that fit the bill here, it’s pretty clear that he was talking about the OpenStack Foundation and the Linux Foundation — and maybe more precisely the Cloud Native Computing Foundation, the home of the incredibly popular Kubernetes project.

It turns out, that’s only part of his misgivings about the current state of open-source foundations, though. I sat down with Shuttleworth after his keynote to discuss his comments, as well as Canonical’s announcements around open infrastructure.

One thing that’s worth noting at the outset is that the OpenStack Foundation is using this event to highlight that fact that it has now brought in more new open infrastructure projects outside of the core OpenStack software, with two of them graduating from their pilot phase. Shuttleworth, who has made big bets on OpenStack in the past and is seeing a lot of interest from customers, is not a fan. Canonical, it’s worth noting, is also a major sponsor of the OpenStack Foundation. He, however, believes, the foundation should focus on the core OpenStack project.

“We’re busy deploying 27 OpenStack clouds — that’s more than double the run rate last year,” he said. “OpenStack is important. It’s very complicated and hard. And a lot of our focus has been on making it simpler and cleaner, despite the efforts of those around us in this community. But I believe in it. I think that if you need large-scale, multi-tenant virtualization infrastructure, it’s the best game in town. But it has problems. It needs focus. I’m super committed to that. And I worry about people losing their focus because something newer and shinier has shown up.”

To clarify that, I asked him if he essentially believes that the OpenStack Foundation is making a mistake by trying to be all things infrastructure. “Yes, absolutely,” he said. “At the end of the day, I think there are some projects that this community is famous for. They need focus, they need attention, right? It’s very hard to argue that they will get focus and attention when you’re launching a ton of other things that nobody’s ever heard of, right? Why are you launching those things? Who is behind those decisions? Is it a money question as well? Those are all fair questions to ask.”

He doesn’t believe all of the blame should fall on the Foundation leadership, though. “I think these guys are trying really hard. I think the common characterization that it was hapless isn’t helpful and isn’t accurate. We’re trying to figure stuff out.” Shuttleworth indeed doesn’t believe the leadership is hapless, something he stressed, but he clearly isn’t all that happy with the current path the OpenStack Foundation is on either.

The Foundation, of course, doesn’t agree. As OpenStack Foundation COO Mark Collier told me, the organization remains as committed to OpenStack as ever. “The Foundation, the board, the community, the staff — we’ve never been more committed to OpenStack,” he said. “If you look at the state of OpenStack, it’s one of the top-three most active open-source projects in the world right now […] There’s no wavering in our commitment to OpenStack.” He also noted that the other projects that are now part of the foundation are the kind of software that is helpful to OpenStack users. “These are efforts which are good for OpenStack,” he said. In addition, he stressed that the process of opening up the Foundation has been going on for more than two years, with the vast majority of the community (roughly 97 percent) voting in favor.

OpenStack board member Allison Randal echoed this. “Over the past few years, and a long series of strategic conversations, we realized that OpenStack doesn’t exist in a vacuum. OpenStack’s success depends on the success of a whole network of other open-source projects, including Linux distributions and dependencies like Python and hypervisors, but also on the success of other open infrastructure projects which our users are deploying together. The OpenStack community has learned a few things about successful open collaboration over the years, and we hope that sharing those lessons and offering a little support can help other open infrastructure projects succeed too. The rising tide of open source lifts all boats.”

As far as open-source foundations in general, he surely also doesn’t believe that it’s a good thing to have numerous foundations compete over projects. He argues that we’re still trying to figure out the role of open-source foundations and that we’re currently in a slightly awkward position because we’re still trying to determine how to best organize these foundations. “Open source in society is really interesting. And how we organize that in society is really interesting,” he said. “How we lead that, how we organize that is really interesting and there will be steps forward and steps backward. Foundations tweeting angrily at each other is not very presidential.”

He also challenged the notion that if you just put a project into a foundation, “everything gets better.” That’s too simplistic, he argues, because so much depends on the leadership of the foundation and how they define being open. “When you see foundations as nonprofit entities effectively arguing over who controls the more important toys, I don’t think that’s serving users.”

When I asked him whether he thinks some foundations are doing a better job than others, he essentially declined to comment. But he did say that he thinks the Linux Foundation is doing a good job with Linux, in large parts because it employs Linus Torvalds. “I think the technical leadership of a complex project that serves the needs of many organizations is best served that way and something that the OpenStack Foundation could learn from the Linux Foundation. I’d be much happier with my membership fees actually paying for thoughtful, independent leadership of the complexity of OpenStack rather than the sort of bizarre bun fights and stuffed ballots that we see today. For all the kumbaya, it flatly doesn’t work.” He believes that projects should have independent leaders who can make long-term plans. “Linus’ finger is a damn useful tool and it’s hard when everybody tries to get reelected. It’s easy to get outraged at Linus, but he’s doing a fucking good job, right?”

OpenStack, he believes, often lacks that kind of decisiveness because it tries to please everybody and attract more sponsors. “That’s perhaps the root cause,” he said, and it leads to too much “behind-the-scenes puppet mastering.”

In addition to our talk about foundations, Shuttleworth also noted that he believes the company is still on the path to an IPO. He’s obviously not committing to a time frame, but after a year of resetting in 2018, he argues that Canonical’s business is looking up. “We want to be north of $200 million in revenue and a decent growth rate and the right set of stories around the data center, around public cloud and IoT.” First, though, Canonical will do a growth equity round.

Mirantis makes configuring on-premises clouds easier

Mirantis, the company you may still remember as one of the biggest players in the early days of OpenStack, launched an interesting new hosted SaSS service today that makes it easier for enterprises to build and deploy their on-premises clouds. The new Mirantis Model Designer, which is available for free, lets operators easily customize their clouds — starting with OpenStack clouds next month and Kubernetes clusters in the coming months — and build the configurations to deploy them.

Typically, doing so typically involves writing lots of YAML files by hand, something that’s error-prone and few developers love. Yet that’s exactly what’s at the core of the infrastructure-as-code model. Model Designer, on the other hand, takes what Mirantis learned from its highly popular Fuel installer for OpenStack and takes it a step further. The Model Designer, which Mirantis co-founder and CMO Boris Renski demoed for me ahead of today’s announcement, presents users with a GUI interface that walks them through the configuration steps. What’s smart here is that every step has a difficulty level (modeled after Doom’s levels ranging from “I’m too young to die” to “ultraviolence” — though it’s missing Dooms ‘nightmare’ setting), which you can choose based on how much you want to customize the setting.

Model Designer is an opinionated tool, but it does give users quite a bit of freedom, too. Once the configuration step is done, Mirantis actually takes the settings and runs them through its Jenkins automation server to validate the configuration. As Renski pointed out, that step can’t take into account all of the idiosyncrasies of every platform, but it can ensure that the files are correct. After this, the tools provides the user with the configuration files and actually deploying the OpenStack cloud is then simply a matter of taking the files, together with the core binaries that Mirantis makes available for download, to the on-premises cloud and executing a command-line script. Ideally, that’s all there is to the process. At this point, Mirantis’ DriveTrain tools take over and provision the cloud. For upgrades, users simply have to repeat the process.

Mirantis’ monetization strategy is to offer support, which range from basic support to fully managing a customer’s cloud. Model Designer is yet another way for the company to make more users aware of itself and then offer them support as they start using more of the company’s tools.

With Kata Containers and Zuul, OpenStack graduates its first infrastructure projects

Over the course of the last year and a half, the OpenStack Foundation made the switch from purely focusing on the core OpenStack project to opening itself up to other infrastructure-related projects as well. The first two of these projects, Kata Containers and the Zuul project gating system, have now exited their pilot phase and have become the first top-level Open Infrastructure Projects at the OpenStack Foundation.

The Foundation made the announcement at its first Open Infrastructure Summit (previously known as the OpenStack Summit) in Denver today after the organization’s board voted to graduate them ahead of this week’s conference. “It’s an awesome milestone for the projects themselves,” OpenStack Foundation executive direction Jonathan Bryce told me. “It’s a validation of the fact that in the last 18 months, they have created sustainable and productive communities.”

It’s also a milestone for the OpenStack Foundation itself, though, which is still in the process of reinventing itself in many ways. It can now point at two successful projects that are under its stewardship, which will surely help it as it goes out an tries to attract others who are looking to bring their open-source projects under the aegis of a foundation.

In addition to graduating these first two projects, Airship — a collection of open-source tools for provisioning private clouds that is currently a pilot project — hit version 1.0 today. “Airship originated within AT&T,” Bryce said. “They built it from their need to bring a bunch of open-source tools together to deliver on their use case. And that’s why, from the beginning, it’s been really well aligned with what we would love to see more of in the open source world and why we’ve been super excited to be able to support their efforts there.”

With Airship, developers use YAML documents to describe what the final environment should like like and the result of that is a production-ready Kubernetes cluster that was deployed by OpenStack’s Helm tool – though without any other dependencies on OpenStack.

AT&T’s assistant vice president, Network Cloud Software Engineering, Ryan van
Wyk, told me that a lot of enterprises want to use certain open-source components, but that the interplay between them is often difficult and that while it’s relatively easy to manage the lifecycle of a single tool, it’s hard to do so when you bring in multiple open-source tools, all with their own lifecycles. “What we found over the last five years working in this space is that you can go and get all the different open-source solutions that you need,” he said. “But then the operator has to invest a lot of engineering time and build extensions and wrappers and perhaps some orchestration to manage the lifecycle of the various pieces of software required to deliver the infrastructure.”

It’s worth noting that nothing about Airship is specific to the telco world, though it’s no secret that OpenStack is quite popular in the telco world and unsurprisingly, the Foundation is using this week’s event to highlight the OpenStack project’s role in the upcoming 5G rollouts of various carriers.

In addition, the event will also showcase OpenStack’s bare metal capabilities, an area the project has also focused on in recent releases. Indeed, the Foundation today announced that its bare metal tools now manage over a million cores of compute. To codify these efforts, the Foundation also today launched the OpenStack Ironic Bare Metal program, which brings together some of the project’s biggest users like Verizon Media (home of TechCrunch, though we don’t run on the Verizon cloud), 99Cloud, China Mobile, China Telecom, China Unicom, Mirantis, OVH, Red Hat, SUSE, Vexxhost and ZTE.

Tray.io hauls in $37 million Series B to keep expanding enterprise automation tool

Tray.io, the startup that wants to put automated workflows within reach of line of business users, announced a $37 million Series B investment today.

Spark Capital led the round with help from Meritech Capital, along with existing investors GGV Capital, True Ventures and Mosaic Ventures. Under the terms of the deal Spark’s Alex Clayton will be joining the Tray’s board of directors. The company has now raised over $59 million.

Rich Waldron, CEO at Tray, says the company looked around at the automation space and saw tools designed for engineers and IT pros and wanted to build something for less technical business users.

“We set about building a visual platform that would enable folks to essentially become programmers without needing to have an engineering background, and enabling them to be able to build out automation for their day-to-day role.”

He added, “As a result, we now have a service that can be used in departments across an organization, including IT, whereby they can build extremely powerful and flexible workflows that gather data from all these disparate sources, and carry out automation as per their desire.”

Alex Clayton from lead investor Spark Capital sees Tray filling in a big need in the automation space in a spot between high end tools like Mulesoft, which Salesforce bought last year for $6.5 billion, and simpler tools like Zapier. The problem, he says, is that there’s a huge shortage of time and resources to manage and really integrate all these different SaaS applications companies are using today to work together.

“So you really need something like Tray because the problem with the current Status Quo [particularly] in marketing sales operations, is that they don’t have the time or the resources to staff engineering for building integrations on disparate or bespoke applications or workflows,” he said.

Tray is a seven year old company, but started slowly taking the first 4 years to build out the product. They got $14 million Series A 12 months ago and have been taking off ever since. The company’s annual recurring revenue (ARR) is growing over 450 percent year over year with customers growing by 400 percent, according to data from the company. It already has over 200 customers including Lyft, Intercom, IBM and SAP.

The company’s R&D operation is in London, with headquarters in San Francisco. It currently has 85 employees, but expects to have 100 by the end of the quarter as it begins to put the investment to work.

Slack files to go public, reports $138.9M in losses on revenue of $400.6M

Slack has filed to go public via a direct listing. Similar to what Spotify did last year, this means that the company won’t have a traditional IPO, and will instead allow existing shareholders to sell their stock to investors.

The company’s S-1 filing says it plans to make $100 million worth of shares available, but that’s probably a placeholder figure.

The S-1 offers data about the company’s financial performance, reporting a net loss of $138.9 million and revenue of $400.6 million in the fiscal year ending January 31, 2019. That’s compared to a loss of $140.1 million on revenue of $220.5 million for the year before.

The company attributes these losses to its decision “to invest in growing our business to capitalize on our market opportunity,” and notes that they’re shrinking as a percentage of revenue.

Slack also says that in the three months ending on January 31, it had more than 10 million daily active users across more than 600,000 organizations — 88,000 on the paid plan and 550,000 on the free plan.

In the filing, the company says the Slack team created the product to meet its own collaboration needs.

“Since our public launch in 2014, it has become apparent that organizations worldwide have similar needs, and are now finding the solution with Slack,” it says. “Our growth is largely due to word-of-mouth recommendations. Slack usage inside organizations of all kinds is typically initially driven bottoms-up, by end users. Despite this, we (and the rest of the world) still have a hard time explaining Slack. It’s been called an operating system for teams, a hub for collaboration, a connective tissue across the organization, and much else. Fundamentally, it is a new layer of the business technology stack in a category that is still being defined.”

The company suggests that the total market opportunity for Slack and other makers of workplace collaboration software is $28 billion, and it plans to grow through strategies like expanding its footprint within organizations already using Slack, investing in more enterprise features, expanding internationally and growing the developer ecosystem.

The risk factors mentioned in the filing sound pretty boilerplate and/or similar to other Internet companies going public, like the aforementioned net losses and the fact that its current growth rate might not be sustainable, as well as new compliance risks under Europe’s GDPR.

Slack has previously raised a total of $1.2 billion in funding, according to Crunchbase, from investors including Accel, Andreessen Horowitz, Social Capital, SoftBank, Google Ventures and Kleiner Perkins.

AWS expands cloud infrastructure offerings with new AMD EPYC-powered T3a instances

Amazon is always looking for ways to increase the options it offers developers in AWS, and to that end, today it announced a bunch of new AMD EPYC-powered T3a instances. These were originally announced at the end of last year at re:Invent, AWS’s annual customer conference.

Today’s announcement is about making these chips generally available. They have been designed for a specific type of burstable workload, where you might not always need a sustained amount of compute power.

“These instances deliver burstable, cost-effective performance and are a great fit for workloads that do not need high sustained compute power but experience temporary spikes in usage. You get a generous and assured baseline amount of processing power and the ability to transparently scale up to full core performance when you need more processing power, for as long as necessary,” AWS’s Jeff Barr wrote in a blog post.

These instances are build on the AWS Nitro System, Amazon’s custom networking interface hardware that the company has been working on for the last several years. The primary components of this system include the Nitro Card I/O Acceleration, Nitro Security Chip and the Nitro Hypervisor.

Today’s release comes on top of the announcement last year that the company would be releasing EC2 instances powered by Arm-based AWS Graviton Processors, another option for developers, who are looking for a solution for scale-out workloads.

It also comes on the heels of last month’s announcement that it was releasing EC2 M5 and R5 instances, which use lower-cost AMD chips. These are also built on top of the Nitro System.

The EPCY processors are available starting today in seven sizes in your choice of spot instances, reserved instances or on-demand, as needed. They are available in US East in northern Virginia, US West in Oregon, Europe in ireland, US East in Ohio and Asia-Pacific in Singapore.

AWS wants to rule the world

SalesLoft nabs $70M at $500M valuation for its sales engagement platform

Artificial intelligence and other tech for automating some of the more repetitive aspects of human jobs continues to be a growing category of software, and today a company that builds tools to address this need for salespeople has raised a tidy sum to grow its business.

SalesLoft, an Atlanta-based startup that has built a platform for salespeople to help them engage with their clients — providing communications tools, supporting data, and finally analytics to ‘coach’ salespeople to improve their processes — has raised $70 million in a Series D round of funding led by Insight Venture Partners with participation from HarbourVest.

Kyle Porter, SalesLoft’s co-founder and CEO, would not disclose the amount of funding in an interview but he did confirm that it is double its valuation from the previous round, a $50 million Series C that included LinkedIn among the investors (more on that below). That round was just over a year ago and would have valued the firm at $250 million. That would put SalesLoft’s current valuation at about $500 million.

While there are a number of CRM and sales tools out in the market today, Porter believes that many of the big ones might better be described as “dumb databases or repositories” of information rather than natively aimed at helping source and utilise data more effectively.

“They are not focused on improving how to connect buyers to sales teams in sincere ways,” he said. “And anytime a company like Salesforce has moved into tangential areas like these, they haven’t built from the ground up, but through acquisitions. It’s just hard to move giant aircraft carriers.”

SalesLoft is not the only one that has spotted this opportunity, of course. There are dozens of others that are either competing on single or all aspects of the same services that SalesLoft provides, including the likes of Clari, Chorus.ai, Gong, Conversica, Afiniti and not least Outreach — which is seen as a direct competitor on sales engagement and itself raised $114 million on a $1.1 billion valuation earlier this month.

One of the notable distinctions for SalesLoft is that one of its strategic investors is LinkedIn, which participated in its Series C. Before Microsoft acquired it, LinkedIn was seen as a potential competitor to SalesForce, and many thought that Microsoft’s acquisition was made squarely to help it compete against the CRM giant.

These days, Porter said that his company and LinkedIn have a tight integration by way of LinkedIn’s Sales Navigator product, which SalesLoft users can access and utilise directly within SalesLoft, and they have a hotline to be apprised of and help shape LinkedIn’s API developments. SalesLoft is also increasingly building links into Microsoft Dynamics, the company’s CRM business.

“We are seeing the highest usage in our LinkedIn integration among all the other integrations we provide,” Porter told me. “Our customers find that it’s the third most important behind email and phone calls.” Email, for all its cons, remains the first.

The fact that this is a crowded area of the market does speak to the opportunity and need for something effective, however, and the fact that SalesLoft has grown revenues 100 percent in each of the last two years, according to Porter, makes it a particularly attractive horse to bet on.

“So many software companies build a product to meet a market need and then focus purely on selling. SalesLoft is different. This team is continually innovating, pushing the boundaries, and changing the face of sales,” said Jeff Horing, co-founder and MD of Insight Venture Partners, in a statement. “This is one reason the company’s customers are so devoted to them. We are privileged to partner with this innovative company on their mission to improve selling experiences all over the world.”

Going forward, Porter said that in addition to expanding its footprint globally — recent openings include a new office in London — the company is going to go big on more AI and “intelligence” tools. The company already offers something it calls its “coaching network” which is not human but AI-based and analyses calls as they happen to provide pointers and feedback after the fact (similar to others like Gong and Chorus, I should note).

“We want to give people a better way to deliver an authentic but ultimately human way to sell,” he said.

Slack to extend collaboration to folks who don’t want to give up email

As Slack gathered with its growing customer base this week at the Frontiers Conference in San Francisco, it announced several enhancements to the product including extending collaboration to folks who want to stick with email instead of hanging with their co-workers in Slack.

Some habits are tough to break and using email as your file sharing and collaboration tool is one of them. Email is great for certain types of communications, but it was never really designed to be a full-fledged communications tool. While a tool like Slack might not ever fully replace email, it is going after it hard.

But Andy Pflaum, director of project management at Slack says, rather than fight those folks, Slack decided to make it easier to include them with a new email and calendar bridge that enables team members who might not have made the leap to Slack to continue to be kept in the loop.

Instead of opening Slack and seeing the thread, the message will come to these stragglers in their trusty old email inbox, just the way they like it. Earlier this month the company announced tighter integration between Slack and Outlook calendar and email (building on a similar integration with GMail and Google Calendar) where emails and calendar entries can be shared inside Slack. Pflaum says that the company is trying to take that email and calendar bridge idea one step further.

The non-Slack users would get an email instead with the Slack thread. It bundles together multiple responses to a thread in which the person has been engaging in an email, so the recipient isn’t getting an email for every response, according to Pflaum.

The person can respond by clicking a Slack button in the email and having Slack open, or they can simply reply to the email and the response will go to Slack automatically. If they choose the former, it might be a sneaky way to get them used to using Slack instead of email, but Pflaum says that it is not necessarily the intent.

Slack is simply responding to a request by customers to have this ability because apparently there are a percentage of people who would prefer to continue working inside email. The ability to open Slack to reply will be available soon. The ability to reply to Slack with the Reply button will be available later this year.

Slack integration with Office 365 one more step toward total enterprise integration

Microsoft beats expectations with $30.6B in revenue as Azure’s growth continues

Microsoft reported its quarterly earnings for Q3 2019 today. Overall, Wall Street expected earnings of about $1 per share and revenue of $29.84 billion. The company handily beat this with revenue of $30.6 billion (up 14 percent from the year-ago quarter) and earnings per share of $1.14.

With Microsoft focusing heavily on its cloud business, with both Azure and its other cloud-based services, it’s no surprise that this is also what Wall Street really cares about. The expectation here, according to some analysts, was that the company’s overall commercial cloud business would hit a run rate of about $38.5 billion. Those analysts we’re off by only a tiny bit. Microsoft today reported that its commercial cloud run-rate hot $38.4 billion.

And indeed, Microsoft Azure had a pretty good quarter, with revenue growing 73 percent. That’s a bit lower than last quarter’s results, but only by a fraction, and shows that there is plenty of growth left for Microsoft’s cloud infrastructure business.

Azure’s growth slowed somewhat in recent quarters. In some ways, that’s to be expected, though. Microsoft’s cloud is now a massive business and posting 100 percent growth when you have a run rate of almost $40 billion becomes a bit harder.

“Demand for our cloud offerings drove commercial cloud revenue to $9.6 billion this quarter, up 41% year-over-year,” said Amy Hood, executive vice president and chief financial officer of Microsoft. “We continue to drive growth in revenue and operating income with consistent execution from our sales teams and partners and targeted strategic investments.”

The company’s ‘intelligent cloud’ segment, which includes Azure and other cloud- and server-based products, reported revenue of $9.7 billion, up 22 percent from the year-ago quarter.

Microsoft’s productivity applications also fared well, with total revenue up by 14 percent to $10.2 billion. Here, revenue from LinkedIn also increased by 27 percent and the company highlighted that LinkedIn sessions also increased 24 percent.

Other highlights of the report include an increase in Surface revenue of 21 percent, which was expected given the number of new devices the company released in recent quarters.

“Leading organizations of every size in every industry trust the Microsoft cloud. We are accelerating our innovation across the cloud and edge so our customers can build the digital capability increasingly required to compete and grow,” said Satya Nadella, CEO of Microsoft.

For more financial details, you can find the full report here.

Databricks open-sources Delta Lake to make data lakes more reliable

Databricks, the company founded by the original developers of the Apache Spark big data analytics engine, today announced that it has open-sourced Delta Lake, a storage layer that makes it easier to ensure data integrity as new data flows into an enterprise’s data lake by bringing ACID transactions to these vast data repositories.

Delta Lake, which has long been a proprietary part of Databrick’s offering, is already in production use by companies like Viacom, Edmunds, Riot Games and McGraw Hill.

The tool provides the ability to enforce specific schemas (which can be changed as necessary), to create snapshots and to ingest streaming data or backfill the lake as a batch job. Delta Lake also uses the Spark engine to handle the metadata of the data lake (which by itself is often a big data problem). Over time, Databricks also plans to add an audit trail, among other things.

“Today nearly every company has a data lake they are trying to gain insights from, but data lakes have proven to lack data reliability. Delta Lake has eliminated these challenges for hundreds of enterprises. By making Delta Lake open source, developers will be able to easily build reliable data lakes and turn them into ‘Delta Lakes’,” said Ali Ghodsi, co-founder and CEO at Databricks.

What’s important to note here is that Delta lake runs on top of existing data lakes and is compatible with the Apache spark APIs.

The company is still looking at how the project will be governed in the future. “We are still exploring different models of open source project governance, but the GitHub model is well understood and presents a good trade-off between the ability to accept contributions and governance overhead,” Ghodsi said. “One thing we know for sure is we want to foster a vibrant community, as we see this as a critical piece of technology for increasing data reliability on data lakes. This is why we chose to go with a permissive open source license model: Apache License v2, same license that Apache Spark uses.”

To invite this community, Databricks plans to take outside contributions, just like the Spark project.

“We want Delta Lake technology to be used everywhere on-prem and in the cloud by small and large enterprises,” said Ghodsi. “This approach is the fastest way to build something that can become a standard by having the community provide direction and contribute to the development efforts.” That’s also why the company decided against a Commons Clause licenses that some open-source companies now use to prevent others (and especially large clouds) from using their open source tools in their own commercial SaaS offerings. “We believe the Commons Clause license is restrictive and will discourage adoption. Our primary goal with Delta Lake is to drive adoption on-prem as well as in the cloud.”

Managed By Q launches a new task management feature for office managers

Managed By Q, the office management platform recently acquired by WeWork, has today announced the launch of Task Management.

The feature comes to Managed By Q by way of Hivy, a startup acquired by MBQ back in 2017, that focuses on connecting a company’s employees to the office manager that handles their requests.

Pre-Hivy, collecting requests and tracking projects across a large number of employees was a tedious, fragmented process. Hivy created a dashboard that organizes all those requests in a single place.

Since the acquisition, Managed By Q and Hivy have been working to integrate their respective platforms. Where Managed By Q connects office managers to the right vendor or MBQ operator to handle the job, the new Task Management system will connect office managers with the employees making the requests in the first place, essentially putting the entire pipeline in a single place.

Obviously, the path to full integration was a long one.

“What I think matters most,” said Hivy cofounder Pauline Tordeur, speaking about the process of intertwining two separate products, “is that we knew why we were doing this and what the future would look like when we integrate. Having this vision and outlook from the very beginning is important.”

The timing is interesting in that this is the first product announcement Managed By Q has made since it was acquired by WeWork.

“It’s hard to describe the feeling,” said Managed By Q cofounder and CEO Dan Teran of being acquired by The We Company. “There is a perception of WeWork from the outside, but since I’ve been spending a lot of time getting to learn the business firsthand, I think there is just so much potential.”

He noted that Managed By Q is indeed setting out to do with WeWork what it just completed with Hivy.

“We set out to build the operating system for space, and one of the biggest things we missed is the space itself,” said Teran. “That’s actually the hardest part for most people. So now that becomes another ingredient we can deliver to our customers.”

Docker developers can now build Arm containers on their desktops

Docker and Arm today announced a major new partnership that will see the two companies collaborate in bringing improved support for the Arm platform to Docker’s tools.

The main idea here is to make it easy for Docker developers to build their applications for the Arm platform right from their x86 desktops and then deploy them to the cloud (including the Arm-based AWS EC2 A1 instances), edge and IoT devices. Developers will be able to build their containers for Arm just like they do today, without the need for any cross-compliation.

This new capability, which will work for applications written in Javascript/Node.js, Python, Java, C++, Ruby, .NET core, Go, Rust and PHP, will become available as a tech preview next week, when Docker hosts its annual North American developer conference in San Francisco.

Typically, developers would have to build the containers they want to run on the Arm platform on an Arm-based server. With this system, which is the first result of this new partnership, Docker essentially emulates an Arm chip on the PC for building these images.

“Overnight, the 2 million Docker developers that are out there can use the Docker commands they already know and become Arm developers,” Docker EVP of Business Development David Messina told me. “Docker, just like we’ve done many times over, has simplified and streamlined processes and made them simpler and accessible to developers. And in this case, we’re making x86 developers on their laptops Arm developers overnight.”

Given that cloud-based Arm servers like Amazon’s A1 instances are often signficantly cheaper than x86 machines, users can achieve some immediate cost benefits by using this new system and running their containers on Arm.

For Docker, this partnership opens up new opportunities, especially in areas where Arm chips are already strong, including edge and IoT scenarios. Arm, similarly, is interested in strengthening its developer ecosystem by making it easier to develop for its platform. The easier it is to build apps for the platform, the more likely developers are to then run them on servers that feature chips from Arm’s partners.

“Arm’s perspective on the infrastructure really spans all the way from the endpoint, all the way through the edge to the cloud data center, because we are one of the few companies that have a presence all the way through that entire path,” Mohamed Awad, Arm’s VP of Marketing, Infrastructure Line of Business, said. “It’s that perspective that drove us to make sure that we engage Docker in a meaningful way and have a meaningful relationship with them. We are seeing compute and the infrastructure sort of transforming itself right now from the old model of centralized compute, general purpose architecture, to a more distributed and more heterogeneous compute system.”

Developers, however, Awad rightly noted, don’t want to have to deal with this complexity, yet they also increasingly need to ensure that their applications run on a wide variety of platform and that they can move them around as needed. “For us, this is about enabling developers and freeing them from lock-in on any particular area and allowing them to choose the right compute for the right job that is the most efficient for them,” Awad said.

Mesina noted that the promise of Docker has long been to remove the dependence of applications from the infrastructure they run on. Adding Arm support simply extends this promise to an additional platform. He also stressed that the work on this was driven by the company’s enterprise customers. These are the users who have already set up their systems for cloud-native development with Docker’s tools — at least for their x86 development. Those customers are now looking at developing for their edge devices, too, and that often means developing for Arm-based devices.

Awad and Messina both stressed that developers really don’t have to learn anything new to make this work. All of the usual Docker commands will just work.

 

Embrace raises $4.5M for its mobile application performance management platform

Embrace, an LA-based startup that offers a mobile-first application performance management platform, today announced that it has raised a $4.5 million funding round led by Pritzker Group Venture Capital. This brings the company’s total funding to $7 million. New investors Greycroft, Miramar Ventures and Vy Captial also participated in this round, as did previous investors Eniac Ventures, The Chernin Group, Techstars Ventures, Tikhon Bernstam of Parse and others.

Current Embrace customers include the likes of Home Depot, Headspace, OKCupid, Boxed, Thrive Market and TuneIn. These companies use the service to get a better view of how their apps perform on their users’ devices.

As Embrace CEO and co-founder Eric Futoran, who also co-founded entertainment company Scopely, argues, too many similar services mostly focus on crashes, yet those only constitute a small number of the actual user experience issues in most apps. “To a large extent, crashes are solved,” he told me. “The crash percentages are often 99.8 percent crash-free and yet users are still complaining.”

That’s because there are plenty of other issues beyond code exceptions, which many tools focus on almost exclusively, that can force an app to close (think memory issues or the OS shutting down the app because it uses too many CPU cycles). “To users, that looks like a crash. Your app closed. But in no way, that’s a crash from a technical perspective,” Futoran noted.

Raising this new round, Futoran told me, was pretty easy. Indeed, Pritzker approached the company. “It was not fundraising,” he said. “They sat us down and said, ‘we want to fund you guys,’ which I find pretty unusual. So I’ve been calling it a pre-emptive round.” He also noted that having Pritzker involved should help open up the mid-west market for Embrace, which is mostly focusing on enterprise customers (though Futoran’s definition of ‘enterprise’ includes the likes of digital-first companies like Headspace).

“We saw many organizations trust Embrace’s seamless and innovative optimization platform to quickly identify and resolve any user-impacting issues within their apps, and we’re optimistic about the future of the company in this growing market,” said Gabe Greenbaum, an LA-based Partner for Pritzker Group Venture Capital. “We look forward to this next stage in the company’s growth journey and are honored to partner with Eric and Fredric to help them achieve their vision.”

The company plans to use the new funding to increase its go-to-market capabilities, and grow its team to build out its technology.

 

 

VDOO secures $32M for a platform that uses AI to detect and fix vulnerabilities on IoT devices

Our universe of connected things is expanding by the day: the number of objects with embedded processors now exceeds the number of smartphones globally and is projected to reach some 18 billion devices by 2022. But just as that number is growing, so are the opportunities for malicious hackers to use these embedded devices to crack into networks, disrupting how these objects work and stealing information, a problem that analysts estimate will cost $18.3 billion to address by 2023. Now, an Israeli startup called VDOO has raised $32 million to address this, with a platform that identifies and fixes security vulnerabilities in IoT devices, and then tests to make sure that the fixes work.

The funding is being led by WRVI Capital and GGV Capital and also includes strategic investments from NTT DOCOMO (which works with VDOO), MS&AD Ventures (the venture arm of the global cyber insurance firm), and Avigdor Willenz (who founded both Galileo Technologies and Annapurna Labs, respectively acquired by Marvell and Amazon). 83North, Dell Technology Capital and David Strohm, who backed VDOO in its previous round of $13 million in January 2018, also participated, bringing the total raised by VDOO now to $45 million.

VDOO — a reference to the Hebrew word that sounds like “vee-doo” and means “making sure” — was cofounded by Netanel Davidi (co-CEO), Uri Alter (also co-CEO) and Asaf Karas (CTO). Davidi and Alter previously co-founded Cyvera, a pioneer in endpoint security that was acquired by Palo Alto Networks and became the basis for its own endpoint security product; Karas meanwhile has extensive experience coming to VDOO of working, among other places, for the Israeli Defense Forces.

In an interview, Davidi noted that the company was created out of one of the biggest shortfalls of IoT.

“Many embedded systems have a low threshold for security because they were not created with security in mind,” he said, noting that this is partly due to concerns of how typical security fixes might impact performance, and the fact that this has typically not been a core competency for hardware makers, but something that is considered after devices are in the market. At the same time, a lot of security solutions today in the IoT space have focused on monitoring, but not fixing, he added. “Most companies have good solutions for the visibility of their systems, and are able to identify vulnerabilities on the network, but are not sufficient at protecting devices themselves.”

The sheer number of devices on the market and their spread across a range of deployments from manufacturing and other industrial scenarios, through to in-home systems that can be vulnerable even when not connected to the internet, also makes for a complicated and uneven landscape.

VDOO’s approach was to conceive of a very lightweight implementation that sits on a small group of devices — “small” is relative here: the set was 16,000 objects — applying machine learning to “learn” how different security vulnerabilities might behave to discover adjacent hacks that hadn’t yet been identified.

“For any kind of vulnerability, using deep binary analysis capabilities, we try to understand the broader idea, to figure out how a similar vulnerability can emerge,” he said.

Part of the approach is to pare down security requirements and solutions to those pertinent to the device in question, and providing clear guidance to vendors for how to best avoid problems in the first place at the development stage. VDOO then also generates specific “tailor-made on-device micro-agents” to continue the detection and repair process. (Davidi likened it to a modern approach to some cancer care: preventive measures such as periodic monitoring checks; followed by a “tailored immunotherapy” based on prior analysis of DNA.)

It currently supports Linux- and Android-based operating systems, as well as FreeRTOS and support for more systems coming soon, Davidi said. It sells its services primarily to device makers, who can make over the air updates to their devices after they have been purchased and implemented to keep them up to date with the latest fixes. Typical devices currently secured with VDOO tech include safety and security devices such as surveillance cameras, NVRs & DVRs, fire alarm systems, access controls, routers, switches and access points, Davidi said.

It’s the focus on providing security services for hardware makers, in fact, that helps VDOO stand out from the others in the field.

“Among all startups for embedded systems, VDOO is the first to introduce a unique, holistic approach focusing on the device vendors which are the focal enabler in truly securing devices,” said Lip-Bu Tan, founding partner of WRVI Capital. “We are delighted to back VDOO’s technology, and the exceptional team that has created advanced tools to allow vendors to secure devices as much as possible without in-house security know-how, for the first time in many decades, I see a clear demand for security, as being raised constantly in many meetings with leading OEMs worldwide, as well as software giants.”

Over the last 18 months, as VDOO has continued to expand its own reach, it has picked up customers along the way after identifying vulnerabilities in their devices. Its dataset covers some 70 million embedded systems’ binaries and more than 16,000 versions of embedded systems, and it has worked with customers to identify and address 150 zero-day vulnerabilities and 100,000 security issues that would have potentially impacted 1.5 billion devices.

Interestingly, while VDOO is building its own IP, it is also working with a number of vendors to provide many of the fixes. Davidi says that VDOO and those vendors go through fairly rigorous screening processes before integrating, and the hope is that down the line there will more automation brought in for the “fixing” element using third-party solutions.

“VDOO brings a unique end-to-end security platform, answering the global connectivity trend and the emerging threats targeting embedded devices, to provide security as an essential enabler of extensive connected devices adoption. With its differentiated capabilities, VDOO has succeeded in acquiring global customers, including many top-tier brands. Moreover, VDOO’s ability to uncover and mitigate weaknesses created by external suppliers fits perfectly into our Supply Chain Security investment strategy,” said Glenn Solomon, managing partner at GGV Capital, in a statement. “This funding, together with the company’s great technology, skilled entrepreneurs and one of the best teams we have seen, will allow VDOO to maintain its leadership position in IoT security and expand geographies while continuing to develop its state-of-the-art technology.”

Valuation is currently not being disclosed.

Oracle turns to innovation hubs to drive cultural and business shift to cloud

Oracle was founded in 1977. While it’s not exactly IBM or GE, both of which date back to the late 19th and early 20th centuries respectively, it is old enough to be experiencing a fair bit of disruption in its own right. For a good part of its existence, it sold databases to some of the biggest companies in the world, but today as the market changes and shifts from on-prem data centers to the cloud, how does a company like Oracle make that transition?

Of course, Oracle has been making the shift to the cloud for the last several years, but it would be fair to say that it came late. Plus, it takes more than building some data centers and pushing out some products to change a company the size of Oracle. The company leadership recognizes this, and has been thinking at the highest levels of the organization about how to successfully transform into a cloud company from a cultural and business perspective.

To that end, Oracle has opened 5 innovation hubs over the last several years with locations in Austin, Texas; Reston, Virginia; Burlington, Massachusetts; Bangalore, India and Santa Monica, California. What are these centers hoping to achieve, and how will it extend the lessons learned to the rest of the company? Those are big questions Oracle must answer to make some headway in the cloud market.

Understanding the problem

Oracle seems to understand it has to do something different to change market perception and its flagging market position. Synergy Research, a firm that tracks cloud marketshare reports that the company is struggling

“For cloud infrastructure services (IaaS, PaaS, hosted private cloud services) — Oracle has a 2 percent share,” John Dinsdale, chief analyst and managing director at Synergy told TechCrunch. He added, “It is a top ten player but it is nowhere near the scale of the leading cloud providers; and its market share has been steadily eroding.”

The news is a bit better when it comes SaaS. “Along with SAP, Oracle is one of the leaders in the ERP segment. But enterprise SaaS is much broader than ERP and across all of enterprise SaaS it is the number 4 ranked provider behind Microsoft, Salesforce and Adobe. Oracle worldwide market share in Q4 was 6 percent,” Dinsdale said.

The company knows that it will take a vast shift to change from an organization that mostly sold software licenses and maintenance agreements. It pushed those hard, sometimes so hard that it left IT pros with a sour taste in their mouths. Today, with the cloud, the selling landscape has changed dramatically to a partnership model. The company knows that it must change too. The question is, how?

That will take an entirely new approach to product development, sales and marketing; and the innovation hubs have become a kind of laboratory where engineers can experiment with more focussed projects, and learn to present their ideas with goal of showing instead of telling customers what they can do.

And the young shall lead

One way to change the culture is to infuse it with fresh-thinking, smart young people and that’s what Oracle is attempting to do with these centers, where they are hiring youthful engineers, many right out of college, to lead the change with the help of more seasoned Oracle executives.

They are looking for ways to rethink Oracle’s cloud products, to pull the services together into packages of useful tools that helped solve a specific business problems from prescription opioid abuse to predicting avocado yields. The idea isn’t just to have a some section of the company where people work on dream projects. They want them to relate to real business problems that results eventually in actual sales and measurable results.

Hamza Jahangir, group vice president for the cloud solution hubs at Oracle says they look for people who want to dig into new solutions, but they want a practical streak in their innovation hub hires. “We don’t want just tinkerers. If the only problem you’re solving is that of your own boredom, that’s not the type of person we are looking for,” he said.

Oracle could be feeling cloud transition growing pains

Executive buy-in

The idea of the innovation center actually began with co-CEO Mark Hurd, according to Jahangir. He had been working for several years to change the nature of the sales force, the one that had a reputation of strong-arming IT pros, with a new generation by hiring people right out of college with a fresh approach.

Hurd didn’t want to stop with sales though. He began looking at taking that same idea of hiring younger employees to drive that cultural shift in engineering too. “About two years ago, Mark challenged us to think about how can we change the customer-facing tech workforce as the business model was moving to the cloud,” Jahangir said.

Hurd gave him some budget to open the first two centers in Austin and Reston and he began experimenting, trying to find the right kinds of employees and projects to work on. The funding came without of a lot of strings or conditions associated with it. Hurd wanted to see what could happen if they unleashed a new generation of workers and gave them a certain amount of freedom to work differently than the traditional way of working at Oracle.

Changing expectations

Jahangir was very frank when it came to assessing customer’s expectations around Oracle moving to the cloud. There has been a lot of skepticism and part of the reason for the innovation centers was to find practical solutions that could show customers that they actually had modern approaches to computing, given a chance.

The general customer stance has been, “We don’t believe you have anything real, and we need to see true value realized by us before we pay you any money,” he said. That took a fundamental shift to focussing on actual solutions. It started with the premise that the customers shouldn’t believe any of the marketing stuff. Instead it would show them.

Oracle’s Larry Ellison keeps poking AWS because he has no choice

“Don’t bother watching a Powerpoint presentation. Ask us to show you real solutions and use cases where we have solved real material problems — and then we can have a discussion.”

Even Chairman and company founder Larry Ellison recognizes the relationship and selling model needed to change as the company moves to the cloud. Jahangir relayed something he said in a recent internal meeting, “In the cloud we are now no longer selling giant monolithic software. Instead we are selling small bites of the apple. The relationship between the vendor and the buyer is becoming more like a consumer model.” That in turn requires a new way of selling and delivering solutions, precisely what they are trying to figure out at the innovation hubs.

Putting the idea to work

Once you have a new way of thinking, you have to put it to work, and as the company has created these various hubs, that has been the approach. As an example, one that isn’t necessarily original, but that puts Oracle features together in a practical way, is the connected patient. The patient wears a Fitbit-like monitor, uses a smart blood pressure cuff and a smart pill box.

The patient can then monitor his or her own health with these tools in a consolidated mobile application that pulls this data together for them using the Internet of Things cloud service, Oracle Mobile Cloud and Oracle Integration Cloud. What’s more, that information gets shared with the patient’s pharmacy and doctor, who can monitor the patient’s health and get warnings when there is a serious issue, such as dangerously high blood pressure.

Oracle’s database service offerings could be its last best hope for cloud success

Another project involved a partnership with Waypoint Robotics, where they demonstrated a robot that worked alongside human workers. The humans interacted with the robots, but the robot moved the goods from workstation to workstation acting as a quality control agent along the way. If it found defects or problems, it communicated that to the worker via a screen on the side of the unit, and to the cloud. Every interaction between the humans, goods and robot was updated in the Oracle cloud.

Waypoint Robotics Robot inspecting iPhones. Information on the display shows it communicating with the Oracle cloud. Photo: Ron Miller

One other project worked with farmers and distributors to help stores stay stocked with avocados, surely as good a Gen Z project as you are likely to find. The tool looks at weather data, historical sales and information coming from sensors at the farm, and it combines all of that data to make predictions about avocado yields, making use of Oracle Autonomous Data Warehouse, Oracle Analytics Cloud and other services from Oracle cloud stack.

Moving beyond the hubs

This type of innovation hub has become popular in recent years as a way to help stave off disruption, and Oracle’s approach is actually in line with this trend. While companies sometimes isolate them to protect them from negativity and naysayers in an organization, leaving them isolated often prevents the lessons learned from being applied to the broader organization at large, essentially defeating the very purpose of creating them in the first place.

Jahangir says that they are attempting to avoid that problem by meeting with others in the company and sharing their learnings and the kinds of metrics that they use in the innovation center to measure success, which might be different from the rest of the company.

He says to put Oracle on the customer agenda, they have to move the conversation from from religious battles, as he calls how people support or condemn tech from certain companies. “We have to overcome religious battles and perceptions. I don’t like to fight religion with more religion. We need to step out of that conversation. The best way we have seen for engaging developer community is to show them how to build really cool things, then we can hire developers to do that, and showcase that to the community to show that it’s not just lip service.”

The trick will be doing that, and perhaps the innovation centers will help. As of today, the company is not sharing its cloud revenue, so it’s hard to measure just how well this is helping contribute to the overall success of the company, but Oracle clearly has a lot of work to do to change the perception of the enterprise buyer about its cloud products and services, and to increase its share of the growing cloud pie. It hopes these innovations hubs will lead the way to doing that.

Jahangir recognizes that he has to constantly keep adjusting the approach. “The Hub model is still maturing. We are finding and solving new problems where we need new tooling and engagement models in the organization. We are still learning and evolving,” he said.

Digital Transformation Requires Total Organizational Commitment